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How to Write a Compelling Home Page

I recently sent out a survey asking people which areas of copywriting they needed the most help with. I wasn’t surprised when almost 40% of respondents said their home page copy. After all, your home page is the most visited page on your website. In just a few split seconds, the people who land there are […] Read more…

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22 reasons why your copy isn’t converting

You slave over your copy, launch your new website and then…nothing. No sales, no engagement and no interest. Leaving you with no clue as to why people aren’t going crazy over your (fabulous) services. The trouble is, figuring out why your copy isn’t converting can be tricky because there are so many variables involved. In this two-part series, […] Read more…

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