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The key to writing copy that converts

If you want to write copy that converts, the most important things you can do is start hanging out with your ideal customer. As the great copywriter Eugene Schwartz once said: “You must be in contact with your market. You must listen. You must let the ideas come to you. If you don’t let the […] Read more…

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Surprising things that journalism can teach you about writing for your business

One of my earliest jobs was as a journalist for a local newspaper. I didn’t get paid much, but it was the start of my writing career. While people usually associate copywriting with sales and marketing, journalism can also teach you a lot about writing for your business. Here’s how: Ask questions Journalists are always […] Read more…

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