Think you're too boring to run a business or blog? Read this.

One of my favourite perfumes in the world is Pomegranate Noir by Jo Malone. It smells exotic and mysterious, kind of like something a Bond girl would wear.

And it drives people crazy (in a good way).

Whenever I wear it, someone always makes a point of commenting on it.

Taxi drivers get me to write down the name, telling me they’re going to buy it for their wives.

A male friend once told me how much he liked it and then asked if I wore it to work (back in the days when I had an office job). “Yes,” I shrugged. “Why wouldn’t I?”

To my surprise, he said it might get my male colleagues “too excited”. Um, whaaat?

Then one day, I was browsing through a book shop and spied a book of perfume reviews. Curious to see what it said about my favourite scent, I opened it up and searched for Pomegranate Noir.

I was horrified to discover that it only received three out of five stars.

I couldn’t figure out how such an exquisite fragrance could receive such an average review, but the experience taught me one thing:

Taste is totally subjective.

Which is why I always find it funny when I see online coaches giving people the following business advice:

If you’re a solopreneur, you can’t be boring.”


If you want to make it online, you can’t be vanilla.”

This advice really bugs me because it makes people feel like they’re not good enough, or that they have to create an over the top alter ego to succeed in business.

The truth is, what’s boring to one person can be incredibly interesting to another. And while some people might rate you three out of five stars, plenty of others will give you a perfect score.

The key is to embrace your personality and celebrate who you really are. Sure, not everyone is going to like you, but that’s not a reflection of your value or worth.

I know that as a quiet, introverted copywriter, I’m not to everyone’s taste. Do some people think I’m boring? Yes. Do I care? No. You see, I’ve been running a full-time business for almost two years, which is proof positive that plenty of people like me just the way I am.

So next time you worry that you’re not smart, funny or interesting enough to succeed as a solopreneur – or that you’re too “boring” or “vanilla” – remember that everyone has different taste. And your flavour (whatever it may be) is the best flavour there is, so stick with it!

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1 Comment on Think you’re too boring to run an online business or blog? Read this.

  1. Kristin Brause
    November 18, 2016 at 10:00 pm (6 months ago)

    I really enjoyed your article. I am kind of the same, not loud, more shy plus I am not a native english speaker which makes it even harder for me to be myself in another language. I found you from a pin on Pinterest ‘The ultimate home page checklist’ and immediately tried to put it to work. I feel a bit stuck, as I am not sure who my audience is. Therefore writing the right copy is tricky. If you get a chance, could you maybe check it out and let me know your first impressions? Would really appreciate your feedback.


    P.s. I will check out the perfume

    Oh and I am going to download your free guide now, sounds promising


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